When To Be Bold
“Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” Mark Twain
Like investing, the natural thing to do is to invest when everything looks like it is rising.You want to get in to keep from missing something. Yet this is frequently when it is too late. On the other hand when all looks daunting, perhaps even hopeless it is the exact moment to be bearing down. In the advertising business frequently my clients knew we could not possibly know more than they did about their business and what they wanted to see from us was.. a belief in “what was possible.” They wanted to see that we were energetically pumped up and on board.
Now more than ever, it is a time to be different, to separate yourself from the pack. In these times when everyone is hunting for the same job, one resume looks just like another. Years ago a young designer called me to ask for a job interview. We were not hiring yet there was something in her voice that told me I should give her a chance. When she came in, I ask her where her portfolio was. She took control of the situation and asked me if I had a slide projector. We went into the conference room. Out of her pocketbook came a small cube. In it were fifteen or sixteens slides. She turned off the lights. I could not shuffle papers or half listen to her. The first slide came up. It was crisp and beautiful. Each and every slide was the same. At the end of the presentation I went into the next room, called my partner and said that even though we could not afford to hire this young lady, I didn’t see how we could afford to not hire her. She was different. Her presentation was different. Her work stood out because her resume was not like everyone else’ s. While everyone else was showing a big print portfolio she had chosen a different form. It was a hiring decision we never regretted. Her work not only pleased clients it increased our business substantially in the graphics area.
In this kind of environment being daring, different and creative can set you apart. An employer, client, or associate will appreciate and remember you.